MONSTER HIGH LEGACY

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In response to the creation of these dolls, rival Hasbro announced the creation of the Equestria Girls toyline (which is based on Hasbro's My Little Pony franchise) in early 2013. Likewise, rival toy company MGA Entertainment released a witch-themed line of dolls known as Bratzillaz which were launched in 2012 and are a spin-off from MGA's Bratz toy line. Many other horror-themed fashion dolls, such as Playhut's Mystixx vampire dolls, WowWee's Once Upon a Zombie dolls and JAKKS Pacific's Zombie Girls dolls have been released (all with varying degrees of success) as a result of Monster High's success, in attempts to cash in on the trend.